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ROCKY’S ACE HARDWARE DEBUTS NEW PINTEREST SITE

Launch to Kick-Off on September 16 with Consumer Contest

Springfield, MA (September 15, 2015) – Rocky’s Ace Hardware, a family-owned business, founded in 1926, proudly announces the launch of their Pinterest site on Wednesday, September 16, 2015. Pinterest will provide the opportunity for Rocky’s to demonstrate expertise and credibility in many targeted areas. The social network is akin to a digital scrapbook, allowing individuals to “pin’ or “like’ images of items and projects they have interest in. Pinterest also will help Rocky’s Ace Hardware reach additional consumers who may not have been exposed to the product assortment offered at their thirty four stores and online.

“At Rocky’s Ace Hardware. We enjoy engaging our customers. Pinterest is a great way to share project know-how. Everyone, including homeowners, craftspeople, the gardener and the home fix-it person will find fun content and helpful project tips here” said Rocco Falcone, president and CEO.

In conjunction with the launch, Rocky’s is featuring a “Creative, Crafty and Canny” Canning Sweepstakes. This contest partners with Ball brand canning jars and seeks entries that show off the many creative uses for canning jars; from traditional canning of bright, crisp fruits and vegetables to eclectic crafting projects. The sweepstakes offers a venue for people to share their works and a chance to win some fabulous prizes. The contest runs through October 15, 2015.

“By expanding into social media in this aspect, we are able to inspire our customers with new ideas and uses for the products we carry. Anyone who browses through our Pinterest boards will find ways to improve their home, garden and much more,” said Geoffrey Webb, Director of Marketing and Advertising. “We want to provide additional outlets for our customers to connect with us and each other. We will also gain better insight to what is popular, trending and what interests our customers.”

Pinterest will allow Rocky’s to use stunning images to help customers discover new and fun projects, plus find innovative solutions to everyday home issues. Pages or “boards” will feature different projects, tips and advice on how to successfully utilize products found at Rocky’s; sometimes in ways not always thought of.

Explore Rocky’s on Pinterest at www.pinterest.com/rockysace and Re-Discover what you can do with help from your neighborhood Rocky’s Ace Hardware.


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